This identity for South Carolina's official Restaurant Week needed to be extremely flexible and recognizable across banner ads and billboards. Everything in between was a delight to design, especially the stickers that participating restaurants put in their windows.
To address those challenges we created a system of distinct illustrations that covered everything from meat, to fish, to salt & pepper. Using a limited color palette also unified the system and made it easy to spot around town.
Art direction and Copywriting by Fork & Knife.