LAUREN BELTRAMO
LAUREN BELTRAMO

Journal

Thoughts & things about design, travel, and lettering.

Groovy Cooper River Coffee Roasters

When Paulette from Cooper River Coffee Roasters reached out for some groovy lettering, I was immediately excited! It was such a great project from the process to the final deliverable. 

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Paulette and I first started by trading inspiration back and forth, from things we found on Instagram to some samples from my beloved Lettera books. 

After we established that we were on the same page, I dove right in to sketching. I explored a lot of the concepts we discussed, and also some unexpected solutions. Paulette had said that she wanted this lettering for a sticker and potential patch and was really drawn to a circular design. 

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Paulette and I quickly honed in on the circular design on the right, and I began to finalize the lettering. While creating the next draft we focused on color as well as fine tuning the design. Ultimately we went with three colored versions, and had them made into stickers!

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