LAUREN BELTRAMO
LAUREN BELTRAMO

Journal

Thoughts & things about design, travel, and lettering.

Wonderful Watercolors

When my friends got engaged I was SO EXCITED. Since the bride-to-be is also a designer my second thought of course was that I have to get them a really cool engagement present! Now on to their actual wedding present.. luckily I have another year for that! 

After thinking of a few concepts that were a little too crafty or difficult to make, I decided on creating a custom set of notecards along with a monogram and custom lettering. Getting the style right was also a big decision. Influenced mainly by purchasing a really awesome brush pen I've been steadily getting better at brush lettering and this seemed like the perfect opportunity to test my skills. (Although I did send a sneak-peak to my friends to make sure it was a style they liked before really fleshing it out!) 

Next: repetition, repetition, and repetition. Once I got the style and structure down I scanned in all of my sketches and cleaned them up in Illustrator. Then I used Image Trace to vectorize the lettering but keep the gritty texture of a hand drawn line. I had a really big disdain for Image Trace for a long time - probably because using it was grounds for expulsion at school (and rightly so, to be honest; all of our projects stressed original illustration but with Image Trace it's far too easy for people to plagiarize other illustrators. Anyway!) But recently I've seen Image Trace just like anything else I use to create: a tool. 

LaurenBeltramo

Then I did some tweaks and some more tweaks until I was ready to print and package! I sent off four varieties of card: blank, Hello! with Love, and Thanks - each with "Matt & Krissy" along the bottom and an "M&K" monogram on the back. My printer of choice has been Moo for a long time - I'm especially in love with their Luxe line. My top secret informant (the groom) told me that they were sticking with blues and greens for the wedding, so I chose Moo blue to run through the middle. Once they arrived I thought hmmm and decided to add an extra touch of watercolor washes on top to make them that more unique. 

LaurenBeltramo

Head on over to the project page to see the final result! As well as my awesome ribbon - tying skills!