After years as a trusted, established brand Grassroots Wine needed a quality identity that accurately reflected the quality wines they represent. We developed a look that was modern and quite playful.
Also a detail that delights me personally (and few people will notice 😂) was that we went with Mr. & Mrs. Eaves as the primary typefaces to reflect the relationship of the founding partners.
Art direction and web development by Fork & Knife; brand messaging by SeaChange (who are now 2/3 of Outline). I was the lead designer for everything from icon design to UI/UX design.