LAUREN BELTRAMO
LAUREN BELTRAMO
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Grassroots Wine

After years as a trusted, established brand Grassroots Wine needed a quality identity that accurately reflected the quality wines they represent. We developed a look that was modern and quite playful.

Also a detail that delights me personally (and few people will notice πŸ˜‚) was that we went with Mr. & Mrs. Eaves as the primary typefaces to reflect the relationship of the founding partners. 

Art direction and web development by Fork & Knife; brand messaging by SeaChange (who are now 2/3 of Outline). I was the lead designer for everything from icon design to UI/UX design.