LAUREN BELTRAMO
LAUREN BELTRAMO
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Byrdhouse Public Relations

The women at Byrdhouse were looking for a refreshed brand that was clean with a touch of delicate detail. We developed a logotype out of an adapted version of Alverata by Gerard Unger. I thinned out the lightest weight to capture the elegance Byrdhouse was looking for, along with some crafted flourishes. We then paired the mark with a rich color palette and icons that represented a few of the common industries they work with. 

While I contributed to the UI design, Kyle from Outline really took the lead and I love what he did with our assets; as well as Outline’s overall art direction and guidance. 

Also, I actually met Gerard Unger during my summer at The Cooper Union (!!!!!!) It was awesome.